Data Revolution: Google Analytics 4
Prepare yourself for the arrival of the new Google Analytics! On July 1st, 2023, the trusty old Universal Analytics will be replaced, so it’s crucial to take action now. Don’t delay any further if you haven’t already begun using Google Analytics 4. Starting from July, Universal Analytics will cease processing new data, meaning you must have your new analytics set up to continue collecting valuable information. In this post, we’ll provide insights into what you can expect from Google Analytics 4 and how to effectively prepare for its implementation.
Why should you set up Google Analytics 4 now? Google first introduced Google Analytics 4 a few years ago to address the challenges of collecting and analyzing data in today’s complex digital landscape. As online user journeys become more intricate and span multiple platforms and devices, privacy considerations have gained paramount importance in data collection practices.
It’s important to note that the new Google Analytics 4 property can coexist seamlessly with your existing Analytics property. Setting up Google Analytics 4 does not render Universal Analytics obsolete immediately. Universal Analytics will continue functioning and collecting data until the aforementioned date. However, after that, you will need to make the transition. Let’s explore what this updated version of Analytics, previously known as “App + Web,” has in store.
Important to know: If you have a 360 Universal Analytics property (the paid version of analytics), you will receive a one-time processing extension until July 1, 2024.
As mentioned earlier, Universal Analytics will be operational until July 1, 2023, after which it will cease processing any new data. However, it is strongly advised not to wait until the last minute to create your new Google Analytics 4 property. We highly recommend setting it up as soon as possible to ensure timely implementation. Ideally, it should have been set up months ago, enabling you to start collecting data on the new property. The earlier you begin, the more historical data you’ll have at your disposal, providing valuable context for decision-making regarding your website.
What to expect from Google Analytics 4 Google refers to Google Analytics 4 as “the next generation of Google Analytics” and highlights several advantages over Universal Analytics, including:
- Future-proof and privacy-focused design.
- Leveraging machine learning to gain insights into customer journeys across various platforms and devices.
- Enhanced integrations with Google’s advertising platform to optimize campaign performance.
How to prepare yourself… There’s no avoiding it: Google Analytics 4 is replacing Universal Analytics. Google strongly encourages users to set up the new property alongside their existing one as soon as possible. So, how can you prepare yourself? We’ll discuss both scenarios: setting up when you’re already using Analytics and setting up when you’re new to Analytics.
When you’re already using Analytics The first step is to create a Google Analytics 4 property for your website, which can be done from your Google Analytics account. Setting up the new property does not affect your current analytics setup; it remains functional. The new property will collect data alongside your existing one, allowing you access to both.
Data Revolution: Google Analytics 4
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